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China's household appliance packaging industry (Part 1)

household appliance enterprises have developed rapidly. Since the reform and opening up, the living standards of our people have improved rapidly. In the past, various household appliances, which were considered as luxury, have gradually entered the homes of ordinary people. Relevant data show that China has become the world's largest producer and consumer of household appliances; At present, the social ownership of refrigerators has reached 120million, 170million washing machines, 16million computers and 80million air conditioners. A family has twoorthree sets of color TV refrigerators when the sensors suffer the effect of tension P

China's large household appliance industry has formed an intensive production pattern. The color TV industry has formed 8 large enterprises including Sichuan Changhong, Shenzhen Konka and TCL; There are about 70 air conditioner manufacturers. The output of Zhuhai Gree Electric Appliance Co., Ltd., Guangdong Midea Group Co., Ltd., Haier Group, Chunlan Group and Shanghai sharp Electric Appliance Co., Ltd. accounts for more than half of the total output in China; KELON (Rongsheng), Haier, Xinfei and Meiling maintain absolute advantages in the refrigerator industry. The total output of the four enterprises accounts for 61.6% of the total output of the country; In the washing machine industry, cygnet, Haier, Rongshida, Weili, Jinsong, Jinling and Xiaoya account for 71.4% of the total output of the country, and are in a leading position in the industry

the export volume of China's household appliances increased steadily. Although affected by the international economic situation, the export growth rate will decline slightly, it remained between 15% and 20% in 2002, and the annual export volume exceeded 8billion US dollars. China has developed into a major producer and exporter of household appliances in the world. On the one hand, in recent years, a number of "star enterprises" with an annual export volume of more than US $150million have emerged in China, such as Haier, Xiamen cankun, Midea, Galanz, LG Electronics, Shanghai sharp and other enterprises. On the other hand, the export volume of microwave ovens, electric cookers and other products has reached more than half of its output. At present, the production of air conditioners in China has accounted for more than 60% of the market demand of small household indoor air conditioners in the world

electronic industry is the pillar and leading industry in China. Electronic products have become China's main export foreign exchange earning products, and the number of packaging boxes, pallets, cushions, etc. they need is also amazing. Therefore, how to improve product packaging design and improve packaging quality, especially how to replace EPS plastic and wooden pallets, has become a top priority

packaging of large household appliances products

all kinds of large household appliances are very similar in terms of packaging materials. Corrugated box is the most commonly used form of external packaging. Almost all large household appliances are packaged in paper, and wood packaging boxes have disappeared in the packaging of large household appliances; In the internal buffer packaging, EPS can eliminate U. when the workpiece is small or unstable, V light and water still play a leading role. Non woven fabric or foamed PE sheet is the most commonly used covering material. In the structural design, the carton structure is different according to the volume and characteristics of different products. The refrigerator is a large household appliance. As it cannot be tilted too much, the packaging of the refrigerator has given up the previous integrated packaging form and changed to a two-piece or three piece structure, namely, the bottom support, the cylindrical box and the top cover. The structure is convenient for taking out the refrigerator. Paperboard structure includes both double corrugated paperboard and single corrugated paperboard. There is no unified requirement and use standard. As the load-bearing is mainly on the bottom of the box, the box packaging bears little force. Therefore, the split packaging structure can use different corrugated structures at different parts to load evenly and stably. Most of the more reasonable structures are: the tray at the bottom of the box adopts the double corrugated structure. This can not only save material consumption, achieve the purpose of packaging weight reduction, but also ensure that the packaging plays its due protective role. Due to its relatively small size, TV sets are still based on the integrated carton structure. Double corrugated paperboard is mostly used. In addition, the appearance decoration of TV package is the most changeable among large household appliances

the packaging of large household appliances emphasizes the protection of products; The decorative requirements are not high. This is mainly in line with the sales mode of large household appliances; Whether in shopping malls or supermarkets, large household appliances are sold in the form of direct display without packaging. This is quite different from the way that candy, biscuits, canned food and so on rely on packaging to attract consumers' attention

packaging development trend of large household appliances

the future development direction of the packaging structure of large household appliances will be based on the split structure design, and different corrugated boards will be used in different parts to achieve the best protection and economy. In terms of supply mode, most large household appliance manufacturers have gradually changed the way of outsourcing packaging boxes. The acquisition or self establishment of professional carton manufacturers can not only reduce costs, but also flexibly produce to meet the needs of enterprises. At present, the overall trend of large household appliance packaging in terms of materials is to reduce weight and thickness, which is consistent with the global packaging development trend. Therefore, the realization of lightweight packaging materials benefits from two aspects: first, the improvement of the quality of packaging paper; Second, the modernization of transportation mode. In particular, the latter plays a crucial role. In recent years, palletized and containerized transportation has been widely used in the field of logistics in China. (to be continued)

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